Public broadcasters may air announcements that "identify" for-profit entities, their
products, services and facilities. The identification may include the location and
telephone number of the business; a "value-neutral" description of a product line,
service brand or tradename, and logos and product or service listings which do not
contain qualitative or comparative language.

The Commission has identified four types of prohibited promotional
announcements.
1. Announcements containing price information. These include any
announcement concerning the rate of interest or other indication of savings or
value associated with a product. E.g., "7.7% interest available now."
2. Announcements containing a call to action. E.g., "Stop by our showroom to
see a model." "Try product X the next time you buy oil."
3. Announcements containing an inducement to buy, sell, rent, or lease.
E.g., "Special gift for the first 50 visitors." "Six months free service." "A
bonus available this week."
4. Announcements containing comparative or qualitative language. E.g.,
"The finest in Chrysler and Plymouth cars."

The preceding is an excerpt from 
HOW NOT TO WRITE UNDERWRITING
ANNOUNCEMENTS
By John Crigler
GSBLaw.com

 John Crigler is a member of the law firm of Gamey Schubert Barer. He can be reached at 202-965-7880 or jcrigler@,asblaw.com. The material presented here is intended solely for informational purposes and is of a general nature that cannot be regarded as legal advice. Please consult a communications attorney if you have specific questions.